Examples of Promotional Offers For Hairdressers

If you are a hairdresser and looking for some examples of promotional offers, you are in the right place. You can offer first-time discounts, referral discounts, social media check-in discounts, etc. Offering these deals is an excellent way for hairdressers to attract and retain new customers. These deals can also increase loyalty to a salon, improve sales, and get people talking about it.

Exciting Offer Ideas – Best Marketing for Hairdressers

Customers always look for discounts and offers in services like salons, parlours, gyms, etc. You can offer several discounts, such as:

• First-time visit discount offers
• Referral discounts
• Bundle offers
• Seasonal promotions
• Customer loyalty programs
• Social media contests/giveaways
• Discounts for seniors and students
• Happy hours deals
• Gifts with service
• Birthday discounts
• Flash sales
• Holiday gift certificates

Let’s discuss how these offers can attract customers to your salon.

Discounted First-Time Visit Offers

Most hair salons give discounts to people who come in for the first time, which works very well. One idea is to provide them with 20–30% off their first haircut or service. This offer gives new customers a reason to try your service and makes them more likely to return, which helps you get more customers. Share this deal on social media and your website to get people to buy.

Referral Discounts

Having referral programs is a great way to attract more customers. Customers who bring their friends or family to your business should be rewarded. You can give the person who sent you the referral a discount or a free service. Say a customer brings in a new customer and gets 15% off their next service. The new customer can then get 10% off their first visit. This offer suits both parties; it attracts new customers and urges them to return.

Bundle Deals Can be a great way to attract customers.

An excellent way to boost sales is to provide bundle offers. For example, you could simultaneously offer a deal on haircuts, colouring, and style. Customers can get a deal when they buy a bundle, making them more likely to buy more services than planned. Customers may also feel like they are getting more for their money when they purchase bundles. It would be best if you were very careful with the prices of these sets to make sure they both appeal to customers and make you money.

Seasonal Promotions – Summer, Christmas, etc.

There’s no better way to get people excited about your shop than seasonal sales. One way to do this is to give discounts based on the season, such as “Summer Glow Haircuts” or “Winter Pampering Packages.” You can also attract customers looking for gifts or unique treatments around the holidays by offering deals on holidays like Mother’s Day, Valentine’s Day, or Christmas. Customers who take advantage of these limited-time deals will likely make an appointment.

Loyalty Programs are the best promotions to attract customers.

It’s wise to keep customers coming back with loyalty schemes. For example, you could create a program that gives customers points for every visit or euro they spend. After reaching certain levels, they can exchange certain points for a free or cheap service. This not only makes customers feel valued, but it also makes them more likely to come back. You can tell people about your salon’s reward program on your website, in email newsletters, or in person.

Social Media Contests

Social media is a great way to get potential clients to know about your salon and interact with you. Running events on Instagram or Facebook is a great way to get more people to see your posts. You could hold a contest where people must like and follow your page and share and comment on your post to win a free haircut or beauty package. Getting the word out about your services to more people can help. Post the event often and contact the winners to keep people interested.

Student and Senior Discounts

Giving students and seniors special discounts can be very effective in drawing them in. For example, students could get 10–15% off services if they showed a legal ID. In the same way, seniors could get a discount on their monthly visits. These deals are good for certain groups of people and can help you attract customers who might not have considered your services before. It would be best to inform people about these deals through signs in your salon or website.

Happy Hour Discounts

“Happy hour” deals are another great way to promote your service. To make this work, savings are given during off-peak hours. If people make dates between 10 AM and 2 PM, when the salon isn’t as busy, you could offer them 15–20% off their services. Giving people a reason to come in during slow times is an excellent way to fill empty time slots. While happy hour discounts make customers feel like they are getting a great deal, they also make them feel like they need to act quickly.

Free Gifts with Service

To get people to make bookings, you can also offer a gift along with the service. You could give away small hair care items like shampoos, conditioners, or style gels when someone gets their hair cut or coloured, for example. Your clients will surely appreciate the extra value, and it’s a great way to get them interested in the goods you sell in your salon. Giving them a small gift is another great way to thank them for their business, making them more loyal.

Birthday Discounts

Clients will feel valued if you make them personalized offers. Having birthday deals is one of the best ways to do this. You could email or text someone a birthday message with a discount or ticket for a free service, like a haircut on their birthday. This will show your clients that you remember them by getting them to book a meeting close to their birthday. This kind of personal touch helps you keep clients for a long time.

Flash Sales are the best idea to attract customers to a store.

Flash deals are another great way to get people to act. These deals are only good for a short time, like 24 hours or the weekend, and they give significant savings on certain services. For instance, you could provide a 50% deal on a service, like colouring or getting a haircut, for just one Day. People feel rushed and excited during flash sales, which makes them book appointments immediately before the deal ends.

Holiday Gift Certificates

During the holidays, gift cards are a hit. Customers who buy gift tickets for other people can get special deals. When a customer buys a gift card worth a certain amount, you could give them a free extra service, like a deep conditioning treatment or a short haircut. This helps your clients find a nice gift for someone else and simultaneously promotes your salon.

What are some marketing ideas to increase hairdresser’s clients?

To attract more clients, consider offering special promotions, such as discounts or gift cards for new customers or referral bonuses. Social media platforms are great tools to showcase your work, connect with clients, and run targeted ads. Partner with local businesses for cross-promotions and consider offering loyalty programs to reward repeat customers.

How to write a discount offer message to a customer?

A concise and enticing message is vital. For example, “Enjoy 20% off your next haircut! Book now and treat yourself.” Use a strong call to action and highlight the time-limited nature of the offer to create urgency.

What is the best way to send offer news to customers?

Effective methods include email marketing, SMS notifications, and social media posts. Segment your customer list to send personalized offers. Some booking management software offers marketing tools to promote your salon. Leverage your existing booking software so you don’t have to reinvest in marketing tools.

How can I promote hair salons on social media?

You can share high quality and realistic photos and videos of your work on platforms like Instagram and TikTok. Use relevant hashtags to increase visibility. Always try to reply to comments and messages promptly to engage with your audience. Also, contests and giveaways play an essential role in creating excitement and attracting new followers.

Final Opinion “Examples of Promotional Offers”

Offering hairdressers special deals is a great way to attract and retain new customers. You can make your salon more popular and attract more customers by offering discounts, bundles, and reward programs, among other things. Keeping your deals simple, appealing, and easy to understand is essential, whether it’s a one-time price or a seasonal sale. Always share your social media and website deals for the best results.